Hi I’m Lynley, thanks for stopping by.
I have always loved working with colour, shape and getting the ideas out of my head! It helps having a sketch pad next to the bed, but interpreting them the next day makes it even more fun! I hope you enjoy my work, see more of each project in links, feel free ask any questions or follow my work on Instagram.
Want some imagery with your branding, fabric pattern or illustration. See my latest work, I am always adding differing styles and concepts. Let me know if there is something you’d like commissioned.
Podiatry and Reflexology
Brand Design for business collateral
Podiaflex combines a therapeutic experience with multi-disciplined services. The brand encompasses, empathy, femininity, duality within the natural health environment.
I really enjoy the research involved with new projects. My time was well spent learning more about this business owners unique point of difference. The client requested fresh colours with floral accents. Nature inspired the flowing hand-drawn vines following meridian zones and trigger points used in reflexology over-layed on my own silhouette’s.
Yoga Studio & Cafe
Redesign branding and iconography
Om yoga studios went through renovations and was closed for several months. It’s re-launch identified a vision, to be a place for the local community to live a life of positive energy in health, fitness and harmony with the environment.
This was a challenge to refresh a brand when not changing logo elements. The business was redefining the brand’s image, with improvements to the exisiting studio and expansion of premises and services.
The renovation included a name change to om wellness, to identify the new and improved fitness options available on-site & not just yoga classes. A series of icon’s reflecting the original logo were required. These elemental inspired glyphs were created for the differing areas in the business:
om pantry & cafe, om fitness and om yoga studios.
Fashion Jewellery & Findings
Campaign Rollout, collateral and branding design
Colour, Creation & Jewellery! All a personal passion with this start up Fashion Jewellery & Beading store.
Rose and Luna has a niche range of affordable, fun jewellery and on site crafters room for creative DIY, with a focus on friendly service and its engaging environment. Roll out included collateral and social media around relocation to accommodate the crafters room, with promotional material when exhibiting at market and expo’s. With an essence that lights an inner spark for creativity.
People & Culture Consultancy
Website Design & brand refresh
Meta Management is a consultancy that specialises in preparing for and maximising the opportunities in the digital future of business and work.
With an entire website overhaul we introduced the talking heads illustrations and simplified down the previous branding. Social asset messages were conveyed by simple abstract imagery, the scaffolding structure represents the foundations connecting a business together.
Click through to see a selection of projects completed when at Shillington College, Melbourne.