Lynley Joy Design.
About me.
My name is Lynley Joy Holmwood and I am a Melbourne based graphic designer, illustrator, optimist and shoe lover.
As a creative, who is passionate about all things visual, I take pride in my work, whether it's big or small projects. I help my clients translate their thoughts and ideas into graphical mediums. Specialising in brand development, print and illustration, my design career spans over 10 years.
I am also a bit of a nerd and love to stay up-to-date with my design practices.
Areas of Expertise.
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Identity.
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Print.
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Digital.
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Packaging.
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Illustration.
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Marketing.
Knowledge Base.
Discipline
Creative thinking
Brand identity
Digital design
Illustration
User interface / UX
Printed publications
Point of Sale artwork
Email marketing
Social media
Website content
Photography & videography
Software
Indesign
Photoshop
Illustrator
Premiere Pro
Light Room
Sketch
Procreate
Microsoft Office
OS - Mac & Windows
Platform
Shopify
Sprout Social
Hootsuite
Wordpress
Wix
Squarespace
Elementor
Cellcast
Mail Chimp
FB Ads Manager
Google Ads
Recent Experience.
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Gamekeepers
In-house graphic designer for Gamekeepers, a full-service wholesale and retail butchery, that specialises in premium meat and game cuts. With all logistics are managed internally and a fleet of delivery vehicles.
Duties include website content and management, with retail Shopify store. Wholesale & retail weekly edms, social assets, product and carton packaging. Conceptualise campaigns to completion, create print artwork for flyers, catalogues, stickers, product launches. Product photography, styling & image retouching.
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Tasman Butchers
In-house graphic designer, social media & marketing for over two years. Tasman is large format butcher with 9 stores across metropolitan Melbourne.
Duties include completion of fortnightly catalogue and roll-out of all assets print & digital supporting assets. Includes: creating videos, store posters, ticketing, email marketing, digital catalogues, digital signage, website assets and press ads.
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Meta Management
In-house web assistant & graphic designer for consultancy provider who specialises in optimising operational and hr systems, with a focus towards the future digital workplace.
Duties included refreshing meta’s own brand and website, along with it’s third-party hr branded intranet, and owners book and website launch.
Design Process.
I review now to best determine a business / operator’s brand into a visual identity. Starting with brainstorming, research, and ideation - to find a direction that aims to not only be a visual representation, but a unique brand aesthetic that will support being rolled-out to differing platforms.
Background.
With my early education in picturesque Picton NZ, I nurtured my creative aspirations by designing and making outfits for my Barbie dolls, creating my own magazine inspired by the truly outrageous Jem TV show fashion trends, and day-dreaming about sci-fi costuming from watching Krull, Star Trek & Dr Who.
I went on to complete a Diploma in Fashion and Textile Design; which led to a diverse resume over fifteen years - dressmaking, fashion retail management, operational support, banking and small business services.
Most recently, I graduated Shillington Graphic Design College, and continue to stay up-to-date with my design practices by attending seminars, conferences and workshops. My colleagues value my initiative, work ethic, creativity and attention to detail.
In short, I'm a hardworking, crafty sci-fi fan whose happy working creatively in a team, or as easily, in self-directed freelance projects.
Since 2018 I have been in-house designer for FMCG businesses, and completing a number of free-lancing projects.
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■ Graphic Design Services - Business branding & collateral support | 2012 to current
■ Introduction to Copy Writing Essentials - General Assembly 2019 | Melbourne
■ WordPress Essentials Certification - City Desktop 2018 | Melbourne
■ Introduction to HTML & CSS Certification - City Desktop 2018 | Melbourne
■ User Experience Design - General Assembly 2018 | Melbourne
■ Google Online Marketing Fundamentals - Google Online 2017 | Melbourne
■ Graphic Design Certification - Shillington 2017 | Melbourne
■ NZQA Computing Certification Level 3 - 2014 Nelson, NZ
■ Introduction to Photoshop Basics - 2002 Wellington, NZ
■ Telecom Art Awards Winner - Marlborough, NZ phone book cover 2000
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■ Merchandising Guidelines: Weekly retail store update for products, placement, point of sale rollout and placement - Tasman Butchers retail network
■ Visual Merchandising Theory Certification - RMIT 2016 | Melbourne
■ Wedding Expo installation + Market Day stalls + Fashion Show styling - Barkers Men’s Clothing | 4 years
■ Merchandising installation - Large format & Fashion retail: Shanton Apparel, Postie Plus, Barkers, High & Mighty, Tasking Shape
■ Overland Footwear - Auditing & VM nationwide operations support
■ Department store merchandising - Spotlight Craft & Fabric Departments
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■ Product photography and brand videography creation - Tasman Butchers & Gamekeepers
■ Food Photography Certification - RMIT 2020 | Melbourne
■ Adobe Premiere Pro Essentials Certification - City Desktop 2019 | Melbourne
■ Short Video Production Certification - RMIT 2019 | Melbourne
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■ Facebook Advertising - General Assembly 2019 | Melbourne
■ Barkers Regional Operational Support- training policy reviews, procedure support, business plan creation for store & implementation, senior manager mentor
■ Overland Footwear Store Auditing - Mentor and trained new managers
■ NZQA Retail Training and Assessor Certification - 2014 | Nelson, NZ
■ Health & Safety Representative Certification Level 1 & 2 - 2013 | Nelson, NZ
■ Business Management Certification - Barbican 2014 | Nelson, NZ
■ Advanced Retail Level 2 & 3 Certification - Service IQ 2002 & 2010 | New Zealand
■ NZ Lending Standards Certification - NZCU Baywide 2007 | Gisborne, NZ
■ Large Format & Flagship Store Management: Fashion retail - Shanton, Postie Plus, Spotlight, Bank’s Shoes
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■ Freelance Design & Dressmaking - 1992 to 2000 | New Zealand
■ UCOL Diploma Fashion Design - 1992 to 1994 | Wanganui NZ
■ NZQA Textile Studies Certification - 1991 | New Zealand
■ NZ Wearable Art Awards Entrant - Displayed in live show | 3 years
Picton NZ
Affiliations & Project Links
Want to connect?
Feel free to follow me on any of these sites I have a profile.
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Future Club Winner - find out about how my design won a spot to print with Everpress.
- Future Print Club archive
- Everpress Season Three
- Shillington Blog article
- My designTasman Butchers Secret Sausage Promotion outline can be viewed here>
Shillington Blog Article about graduates in the food Industry can be viewed here>
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View my profile with Australian Graphic Design Association here>
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